Ian F, Raleigh, NC My father was in the ice cream business for about 50 years, most of that time spent running a popular shop in Bathgate known locally as Jock's Cafe.
Apart from a 99 we also sold a 66, which was two Askeys wafers, with ice cream and a flake sandwiched between. In the UK everybody knows what comes with a 99, but a newcomer to these shores who wonders at the name's provenance is sure to be baffled. But before you tuck into a well-earned 99 Flake ice cream, you may be interested to know how it got its name - and it has nothing to do with the price.
So, to appeal to Italians we called our superb Flake a "99". But why are 99s called 99s? Money Deals. BBC Copyright Notice. There are countless other theories aside from the chocolate company's reasoning, too.
Paula, Glasgow, ex-Chichi NZ My friend believes that it is called 99 because it takes 99 seconds to eat. Flag comment Cancel. Robert Fisk. According to Cadbury, however, they believe the popular treat came into existence after Italian soft ice cream makers added a Flake into their creations in order to make them more tempting.
How can something named after its price, change in price so drastically?! A post shared by Iona Twiston-Davies ionatwistondavies on Apr 19, 2018 at 6: The video will start in 8 Cancel Play now.
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Already registered? By James Rodger. Join the discussion. We used to pair them with the Askeys 99 cornet. Supermarkets Britain's best rated convenience store - and the one we all avoid. The ice cream in question has gone by that name since 1930, when Cadbury's launched a shorter version of its Flake bar - called a Flake 99 - for the ice cream trade.